The Tendulkar legacy has found a new playground — and it’s not on the green turf of Wankhede, but in the digital stadiums of the Global e-Cricket Premier League (GEPL).
Sara Tendulkar, daughter of cricketing great Sachin Tendulkar, has stunned the sporting world by making her first big business move in esports — becoming the proud owner of the Mumbai franchise in GEPL, the world’s largest e-Cricket league played on the Real Cricket™ platform.
A New Innings for a Tendulkar
For someone who grew up with cricket in her DNA but away from its spotlight, this move is both surprising and symbolic.
“Cricket has been part of my life since childhood. Exploring its digital future through esports excites me. Owning Mumbai’s team in GEPL isn’t just an investment — it’s a passion project,” Sara said in a statement during the official announcement.
In a city where her father’s name is etched into every corner of the cricketing world, Sara is quietly building a legacy of her own — not with a bat in hand, but with vision and strategy.
What is GEPL — And Why Does It Matter?
The Global e-Cricket Premier League isn’t your regular gaming tournament.
Launched with a mission to merge regional cricket fandom with the meteoric rise of mobile esports, GEPL has taken the digital sports world by storm. Played on the globally popular Real Cricket™ game (with over 300 million downloads), the league has registered close to 1 million esports players this season alone.
Franchise owners range from entrepreneurs to sports enthusiasts — but Sara Tendulkar’s name on the list adds a weight few can match.
The Power of the Mumbai Franchise
Mumbai isn’t just another city in Indian cricket — it’s the heartbeat of the sport. And Sara’s entry into GEPL with the Mumbai franchise is a strategic masterstroke.
Brand experts believe this move will bring a new demographic to the esports ecosystem — loyal cricket fans who trust the Tendulkar name and curious millennials who see Sara as a relatable youth icon.
Marketing analyst Sunil Jain calls it “the most high-impact franchise ownership since the inception of the league.”
Not Just a Tendulkar — But a Trendsetter
Sara’s recent achievements off the pitch paint the picture of a modern sports businesswoman.
→ Completed her Master’s in Clinical and Public Health Nutrition from University College London (May 2024).
→ Often linked with Bollywood debut speculations — though nothing confirmed yet.
→ A social media presence that balances sophistication with grounded values.
With this GEPL move, Sara Tendulkar has signaled that she’s ready to carve her own space — away from the shadows of celebrity but anchored firmly in her roots.
What’s Next?
Sources close to the GEPL ecosystem reveal that Sara plans to develop a youth talent scouting initiative linked with her Mumbai esports team — aiming to bridge grassroots cricket skills with digital gaming excellence.
That would be a Tendulkar move — nurturing talent quietly and letting the results speak.
It’s poetic, in a way.
The daughter of a man who ruled cricket’s golden era is now entering its digital future.
From Wankhede to the virtual cricket arenas of GEPL — the Tendulkar name continues to evolve with the game.
