In the evolving digital landscape, mastering Google Ads has become a crucial competitive edge for businesses across India. From bustling e-commerce startups in Bengaluru to boutique fashion brands in Jaipur, companies are optimizing their Google Ads Quality Score to reduce costs and maximize visibility.
But what exactly is this elusive “Quality Score” and how are Indian entrepreneurs cracking the code? In 2025, with algorithmic updates and rising ad competition, a high Quality Score doesn’t just improve ad placement — it can save businesses lakhs in marketing budget.
Let’s explore the 25 most effective tips to improve Google Ads Quality Score, supported by real-life success stories and actionable examples from Indian advertisers who turned clicks into awards.
🎯 Understanding Quality Score: The Heart of Google Ads
Google assigns a Quality Score (QS) between 1 to 10 to each keyword in your ad account, based on three main factors:
- Expected Click-Through Rate (CTR)
- Ad Relevance
- Landing Page Experience
A higher QS leads to lower cost-per-click (CPC) and better Ad Rank — ultimately improving ROI.
🛠️ 25 Tips to Improve Your Google Ads Quality Score in 2025
- Use SKAGs (Single Keyword Ad Groups)
Narrow focus boosts ad relevance. For instance, Jaipur-based jeweler Rajmani Jewels created separate ad groups for each product like “Kundan Bridal Necklace” and “Antique Polki Set” — increasing their QS to 9/10.
- Long-Tail Keywords
Hyderabad’s EdTech startup iTeachHub used terms like “best NEET crash course in Hyderabad,” achieving better CTRs than broad keywords like “NEET coaching.”
- Match Keyword Intent
Don’t show a blog page for a “Buy Now” query. Delhi’s ShoeX India aligned ads to purchase-ready users by leading them directly to product listings.
- Dynamic Keyword Insertion (DKI)
Use {KeyWord:Default Text} in your ad copy to personalize headlines. This tactic helped FlexFit Gyms in Pune improve their CTR by 18%.
- Negative Keywords
Bengaluru’s TechieGadgets filtered out terms like “free,” “used,” and “repair” — improving ROI and lowering bounce rates.
✍️ Real Ad Copy, Real Results
- Mirror Search Queries
Kolkata’s Shreya Sarees matched ad headlines with search terms like “Chiffon Sarees Under ₹999” — leading to a 30% rise in conversions.
- Use Numbers and Symbols
“₹2999 Flat – No Hidden Charges” works better than a plain headline. Numbers catch the eye.
- Benefit Over Features
Mumbai-based QuickStudy Tutors emphasized “Get 2X Marks in 30 Days” over generic “Online Tuition Available.”
- Multiple Ad Variants
Testing 3-4 versions of ads gave Greens & Grains (organic food delivery service) data on which CTAs work best.
- Strong CTAs
“Download Free PDF,” “Get Trial Class,” or “Book Your Spot” give clear directions — proven to lift CTR by 15–25%.
🌐 Winning with Landing Pages
- Match Ad to Landing Message
Bhopal’s SkillLadder made sure the headline on their coding bootcamp page matched the ad text. This consistency built trust.
- Improve Page Speed
Anveshan Farms, a D2C brand from Indore, improved mobile speed and saw QS rise from 6 to 8 within 2 weeks.
- Mobile Optimization
Most traffic in India is mobile-based. Responsive layouts, tap-friendly buttons, and fast loading pages matter.
- Minimal Design
FlyDelhi Tours removed clutter and added one clear CTA: “Book Now.” The result? 40% better conversion rates.
- Clear Visual Hierarchy
Use bold headlines, quality images, and short paragraphs. Clarity drives action.
📈 Boosting CTR & Engagement
- A/B Testing
Ahmedabad’s Urbane Eco-Living split-tested sustainability messaging vs. pricing. The pricing angle had 23% higher clicks.
- Ad Extensions
Adding sitelinks (“About Us,” “Discount Offers”) and callout extensions like “24×7 Support” boosts visibility and trust.
- Retargeting Warm Leads
Kerala-based AyurCure Herbal showed retargeting ads with “10% Off For Returning Customers” and recovered 19% lost sales.
- Ad Scheduling
Avoid late-night impressions unless your business operates then. Edusprint scheduled ads for 6–10 PM when students were active.
- Geo Targeting
Target specific cities or even PIN codes. Rentify Tech ran exclusive ads for Bengaluru’s Koramangala startup hub.
⚙️ Smart Structuring for Success
- Tightly Themed Campaigns
Group similar keywords. Delhi Solar Solutions separated “solar panels for homes” and “solar water heaters” into different campaigns.
- Responsive Search Ads (RSA)
Provide 10–15 headlines and let Google pick the best mix. MyKitchenMart in Chennai saw a 35% rise in impressions.
- Device-Based Targeting
Use mobile-specific CTAs like “Tap to Call Now.” Medico FastCare gained emergency service leads through mobile-first ads.
- Refined Geo Targeting
Use location-specific benefits. Study Abroad Gurukul added “Free IELTS Prep in Delhi NCR” to reach focused audiences.
- Monitor QS Metrics
Regularly track “Expected CTR,” “Ad Relevance,” and “Landing Page Experience” in Google Ads dashboard. Fix what’s low.
Indian Success Story: The Rise of Simplilearn
Bengaluru-based edtech giant Simplilearn offers a textbook example. They used intelligent keyword grouping, device segmentation, and optimized landing pages — leading to a QS average of 8.5. In a 2024 Economic Times interview, their marketing head shared how these strategies reduced their CPC by 22% and improved lead quality. The campaign later won the 2024 DMAasia Digital Marketing Gold Award.
Final Word
From homegrown brands to unicorn startups, improving Google Ads Quality Score is no longer just a technical tweak — it’s a strategic superpower. With the right tools, message, and landing experience, Indian advertisers are proving that great ads can drive business — and even win awards.
Start applying these tips today, and who knows? Your brand might be the next feature in The Hindu Business Line or Mint for digital innovation.
